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Zhang, H., Sun, J., Liu, F., & Knight, J. (2014). Be Rational or Be Emotional: Advertising Appeals, Service Types, and Consumer Responses. European Journal of

Zhang, H., Sun, J., Liu, F., & Knight, J. (2014). Be Rational or Be Emotional: Advertising Appeals, Service Types, and Consumer Responses. European Journal of Marketing, 48(11/12), 2105-2126. Retrieved from https://doi.org/10.1108/EJM-10-2012-0613

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