Question
ZipCar 1. what is the product/service? 2. what kind of behavior change is ZipCar promoting 3. which Natural Marketing Institue (NMI) segment(s) would be the
ZipCar
1. what is the product/service?
2. what kind of behavior change is ZipCar promoting
3. which Natural Marketing Institue (NMI) segment(s) would be the best target? Justify. (Refer to the Ottman book "The New Rules of Green Marketing" for NMI segments)
General Consumer Perspective:
1. Summarize the pros and cons of Collaborative Consumption.
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
