To evaluate the effectiveness of a new television commercial, a researcher measures attitudes toward the advertised product
Question:
To evaluate the effectiveness of a new television commercial, a researcher measures attitudes toward the advertised product for a group of consumers before and after they view the commercial. Identify one factor that threatens the internal validity of this study.
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Since these participants are being meas...View the full answer
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Related Book For 
Research Methods For The Behavioral Sciences
ISBN: 9781337613316
6th Edition
Authors: Frederick J Gravetter, Lori Ann B. Forzano
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