A firm has designed a market test to assess the effect on sales of a particular discount

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A firm has designed a market test to assess the effect on sales of a particular discount scheme. What do you consider to be the decision problem?

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Research Methods In Business Studies

ISBN: 9781111788766

4th Edition

Authors: Pervez Ghauri, Kjell Gronhaug

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Question Posted: Jul 10, 2024 08:00 AM

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A firm has designed a market test to assess the effect on sales of a particular discount

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Research Methods In Business Studies

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