As a marketing manager, you are asked to launch a product (pick a product) in China. Make
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As a marketing manager, you are asked to launch a product (pick a product) in China.
Make a plan of how you would collect and analyse information that can help you make a decision for this launch.
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Related Book For
Research Methods In Business Studies
ISBN: 9781111788766
4th Edition
Authors: Pervez Ghauri, Kjell Gronhaug
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