As a marketing manager, you are asked to launch a product (pick a product) in China. Make

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As a marketing manager, you are asked to launch a product (pick a product) in China.

Make a plan of how you would collect and analyse information that can help you make a decision for this launch.

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Research Methods In Business Studies

ISBN: 9781111788766

4th Edition

Authors: Pervez Ghauri, Kjell Gronhaug

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