You have been asked by a company to do a competition analysis for its product in a
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You have been asked by a company to do a competition analysis for its product in a particular market. As there is no secondary information available you have also to collect information from competitors of your company. How would you handle ethical issues in this case? Draft a letter to send to competing companies asking for their assistance.
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Research Methods In Business Studies
ISBN: 9781111788766
4th Edition
Authors: Pervez Ghauri, Kjell Gronhaug
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