You have been asked by a company to do a competition analysis for its product in a

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You have been asked by a company to do a competition analysis for its product in a particular market. As there is no secondary information available you have also to collect information from competitors of your company. How would you handle ethical issues in this case? Draft a letter to send to competing companies asking for their assistance.

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Research Methods In Business Studies

ISBN: 9781111788766

4th Edition

Authors: Pervez Ghauri, Kjell Gronhaug

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