You are working on a qualitative research project through interviewing several firms to understand how companies evaluate
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You are working on a qualitative research project through interviewing several firms to understand how companies evaluate a new market to enter. Suggest ways that can help you to enhance reliability of your results.
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Related Book For
Research Methods In Business Studies
ISBN: 9781111788766
4th Edition
Authors: Pervez Ghauri, Kjell Gronhaug
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