You are working on a qualitative research project through interviewing several firms to understand how companies evaluate

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You are working on a qualitative research project through interviewing several firms to understand how companies evaluate a new market to enter. Suggest ways that can help you to enhance reliability of your results.

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Research Methods In Business Studies

ISBN: 9781111788766

4th Edition

Authors: Pervez Ghauri, Kjell Gronhaug

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