10.2 Reasons that suggest the use of interviews include: the exploratory or explanatory nature of your...

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10.2 Reasons that suggest the use of interviews include: • the exploratory or explanatory nature of your research; • situations where it will be significant to establish personal contact, in relation to interviewee sensitivity about the nature of the information to be provided and the use to be made of this; • situations where the researcher needs to exercise control over the nature of those who will supply data; • situations where there are a large number of questions to be answered; • situations where questions are complex or open-ended; • situations where the order and logic of questioning may need to be varied.

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Research Methods For Business Students

ISBN: 9780273750758

6th Edition

Authors: Mark Saunders, Philip Lewis, Adrian Thornhill

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