4.1 Probably the most realistic hypothesis here would be consumers of Snackers chocolate bars did not notice

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4.1 Probably the most realistic hypothesis here would be ‘consumers of “Snackers” chocolate bars did not notice the difference between the current bar and its reduced weight successor’. Doubtless that is what the Snackers’ manufacturer would want confirmed!

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Research Methods For Business Students

ISBN: 9780273750758

6th Edition

Authors: Mark Saunders, Philip Lewis, Adrian Thornhill

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