Characteristics of the audience affect whether a message is persuasive; they include the need for cognition (how

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Characteristics of the audience affect whether a message is persuasive; they include the need for cognition (how often and how deeply people like to think about issues), mood, and age.

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Social Psychology

ISBN: 105452

6th Edition

Authors: Tom Gilovich, Dacher Keltner, Serena Chen, Richard E. Nisbett

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Question Posted: Sep 21, 2024 09:02 AM

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Characteristics of the audience affect whether a message is persuasive; they include the need for cognition (how often and how deeply people like to think about issues), mood, and age.
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Characteristics of the audience affect whether a message is persuasive; they include the need for cognition (how

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Social Psychology

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