Athletes get paid because the fans of the sport pay for the tickets.

Thus the fans are the customers of each team, and therefore each athlete. If the customer always comes first, wouldn’t the fans be the best evaluators of each athlete?

a. Could athletes be fairly assessed and evaluated for pay in an American Idol-type format? Why or why not?

b. What would be the pros and cons of this methodology?

c. How does this carry over to business? Could the customer be allowed to provide evaluation feedback for certain positions in a company (e.g., sales or customer service)?

Explain.