Critical Thinking Many retail stores now use proximity or beacon marketing to communicate with shoppers smartphones as

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Critical Thinking Many retail stores now use proximity or beacon marketing to communicate with shoppers’

smartphones as they browse through a store. Think about service providers such as a restaurant, a spa, or your college. What are some creative ways service providers might use these innovations to improve the customer’s experience (CX)?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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Question Posted: Jul 03, 2024 02:03 AM

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Critical Thinking Many retail stores now use proximity or beacon marketing to communicate with shoppers smartphones as

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Marketing Real People Real Choices

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