16. Why are so many people purchasing the brand names of failed retailers? After all, arent they...

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16. Why are so many people purchasing the brand names of failed retailers?

After all, aren’t they worthless?

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Retailing

ISBN: 9781285546056

7th Edition

Authors: Patrick M. Dunne, Robert F. Lusch , James R. Carver

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Question Posted: Oct 24, 2024 04:03 AM

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16. Why are so many people purchasing the brand names of failed retailers? After all, arent they worthless?
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16. Why are so many people purchasing the brand names of failed retailers? After all, arent they...

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Retailing

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