17. Why is the retailers logo so important? Why isnt the founders name a good choice for...
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17. Why is the retailer’s logo so important? Why isn’t the founder’s name a good choice for the name of a retail store?
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Related Book For
Retailing
ISBN: 9781285546056
7th Edition
Authors: Patrick M. Dunne, Robert F. Lusch , James R. Carver
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