2. Why are the desired promotional outcomes for other members of a retailers supply chain different from

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2. Why are the desired promotional outcomes for other members of a retailer’s supply chain different from the retailer’s promotional goals? Isn’t the marketing supply chain supposed to be a partnership?

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Retailing

ISBN: 9781285546056

7th Edition

Authors: Patrick M. Dunne, Robert F. Lusch , James R. Carver

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Question Posted: Oct 24, 2024 04:03 AM

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2. Why are the desired promotional outcomes for other members of a retailers supply chain different from the retailers promotional goals? Isnt the marketing supply chain supposed to be a partnership?
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2. Why are the desired promotional outcomes for other members of a retailers supply chain different from

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Retailing

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