1. Assume you have been hired as the national sales manager for a newly formed elec- tronics...
Question:
1. Assume you have been hired as the national sales manager for a newly formed elec- tronics distributor. Your salesforce will sell directly to electronics retailers. Although the company is not widely known, it will use little other than the salesforce to promote its products in a highly competitive market. Thus, salespeople's skills are very impor- tant. Salespeople will be responsible for providing complete customer service, includ-ing handling damage claims, helping with merchandising, providing advice, and following up after the sale to ensure the customer is completely satisfied. Devise a reward system for your salesforce, being sure to address the type of financial compensa- tion plan you will use and why, as well as the types of nonfinancial compensation you will provide. What role will recruitment and selection play in this process? Explain.
Step by Step Answer:
Sales Management: Analysis And Decision Making
ISBN: 9781420090765
11th Edition
Authors: Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams