2. Most student organizations are looking for ways to raise funds. Choose a student (or any other)...

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2. Most student organizations are looking for ways to raise funds. Choose a student (or any other) organization and determine a fundraising activity that involves some form of personal selling (e.g., a raffle). Then, devise a sales contest that would be appropri- ate for achieving predetermined fundraising objectives. Explain your fundraiser, its objectives, the contest, and the rationale behind the contest's incentives.

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Sales Management: Analysis And Decision Making

ISBN: 9781420090765

11th Edition

Authors: Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams

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