1 Most of the trends and changes in the macro marketing environment lie outside the control of...

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1 Most of the trends and changes in the macro marketing environment lie outside the control of the individual company.

With this in mind, using the information in the case study discuss why McCains should concern itself with trends and changes in the macro environment.

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Selling And Sales Management

ISBN: 99689

8th Edition

Authors: David Jobber, Geoffrey Lancaster

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Question Posted: Oct 24, 2024 09:00 AM

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Selling And Sales Management

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