2 How would the trends and changes in the SLEPT factors outlined in the case affect each...

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2 How would the trends and changes in the SLEPT factors outlined in the case affect each of the elements of the strategic marketing planning process for McCains?

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Selling And Sales Management

ISBN: 99689

8th Edition

Authors: David Jobber, Geoffrey Lancaster

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Question Posted: Oct 24, 2024 09:00 AM

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2 How would the trends and changes in the SLEPT factors outlined in the case affect each of the elements of the strategic marketing planning process for McCains?
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2 How would the trends and changes in the SLEPT factors outlined in the case affect each...

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