1. Personal selling is especially critical for companies that sell to other businesses. Does this mean that...

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1. Personal selling is especially critical for companies that sell to other businesses. Does this mean that personal selling is unimportant to retailers and others who sell directly to ultimate consumers?

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Sales Management: Analysis And Decision Making

ISBN: 9781420090765

11th Edition

Authors: Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams

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