2. Most entrepreneurs take on an active role in selling their ideas, products, and services to investors,

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2. Most entrepreneurs take on an active role in selling their ideas, products, and services to investors, customers, and future employees. However, many entrepreneurs have no prior sales experience and thus can benefit from learning about the sales process.

Entrepreneur Magazine provides a free service through their Web site at www

.entre preneur .com with advice in virtually all business areas, including sales. From the home page, click on the video link, then browse by topic and click on the “Marketing link”. Select one of the articles you think a sales manager might use to lead a discussion on buying or selling with their sales team. Be prepared to share your findings in a class discussion.

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Related Book For  book-img-for-question

Sales Management Analysis And Decision Making

ISBN: 9780367252731,9781000651942

10th Edition

Authors: Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr., Michael R. Williams

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