2 Total quality management is a philosophy of management that should permeate every aspect of the organisation

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2 Total quality management is a philosophy of management that should permeate every aspect of the organisation and not simply be the concern of production. What is meant by this statement in terms of how TQM can affect the selling function?

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Selling And Sales Management

ISBN: 99689

8th Edition

Authors: David Jobber, Geoffrey Lancaster

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