4. Understand the concept of selling strategy with its key elements of customer value and alternative personal

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4. Understand the concept of selling strategy with its key elements of customer value and alternative personal selling approaches.

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Sales Management: Analysis And Decision Making

ISBN: 9781420090765

11th Edition

Authors: Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams

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