Customer and market knowledge: is the salesperson knowledgeable about the customers business, competition, and market conditions?

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• Customer and market knowledge: is the salesperson knowledgeable about the customer’s business, competition, and market conditions?

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Sales Management Analysis And Decision Making

ISBN: 9780367252731,9781000651942

10th Edition

Authors: Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr., Michael R. Williams

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