Understand how to effectively judge the attractiveness of potential cross-cultural markets for international sales purposes.

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Sales Management A Global Perspective

ISBN: 9780415300445,9781134420100

1st Edition

Authors: John B Ford, Earl Honeycutt, Antonis Simintiras

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Question Posted: Oct 24, 2024 11:00 AM

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Understand how to effectively judge the attractiveness of potential cross-cultural markets for international sales purposes.
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Understand how to effectively judge the attractiveness of potential cross-cultural markets for international sales purposes.

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Sales Management A Global Perspective

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