4. Why would it be important for the marketing support personnel (marketing research, product managers, advertising and
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4. Why would it be important for the marketing support personnel (marketing research, product managers, advertising and sales promotion, etc.) employed by Liberty Mutual to understand personal selling? Can you describe any marketing support people that would benefit from the acquisition of personal selling skills?
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Related Book For
Selling Today
ISBN: 9780618345878
12th Edition
Authors: Gerald L. Manning, Michael L. Ahearne, Barry L. Reece
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