Select a product you are familiar with and know a great deal about. (This may be an

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Select a product you are familiar with and know a great deal about. (This may be an item you have shopped for and purchased, such as a compact disc player, laptop computer, or an automobile.) Under each of the categories listed, fill in the required information about the product.

a. Where did you buy the product? Why?

b. Did product design influence your decision?

c. How and where was the product manufactured?

d. What different applications or uses are there for the product?

e. How does the product perform? Are there any data on the product’s performance?
What are they?

f. What kinds of maintenance and care does the product require? How often?
g. Could you sell the product you have written about in categories

(a) through (f)? Why or why not?

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Selling Today Partnering To Create Value

ISBN: 9780133543384

13th Global Edition

Authors: Gerald L. Manning, Michael Ahearne, Barry L. Reece

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