What is buying motive? List the types of buying motives. How can the dominant buying motive help
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What is buying motive? List the types of buying motives. How can the dominant buying motive help consumers to make a purchase decision?
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Selling Today Partnering To Create Value
ISBN: 9780133543384
13th Global Edition
Authors: Gerald L. Manning, Michael Ahearne, Barry L. Reece
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