Why would it be important for the marketing-support personnel (marketing research, product managers, advertising and sales promotion,

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Why would it be important for the marketing-support personnel (marketing research, product managers, advertising and sales promotion, et al.) employed by Liberty Mutual to understand personal selling? Can you describe any marketing-support people who would benefit from the acquisition of personal-selling skills?

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Selling Today Partnering To Create Value

ISBN: 9780133543384

13th Global Edition

Authors: Gerald L. Manning, Michael Ahearne, Barry L. Reece

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