Value-added selling is defined as a series of creative improvements in the sales process that enhance the

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Value-added selling is defined as a series of creative improvements in the sales process that enhance the customer’s experience. Describe the various ways that Marcus Smith can create value for his customers.

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Selling Today Partnering To Create Value

ISBN: 9780133543384

13th Global Edition

Authors: Gerald L. Manning, Michael Ahearne, Barry L. Reece

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