What prescriptions of the relationship strategy (see the Strategic/ConsultativeSelling Model) have been adopted by Marcus Smith? Describe

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What prescriptions of the relationship strategy (see the Strategic/Consultative–Selling Model) have been adopted by Marcus Smith? Describe why a relationship strategy is especially important in personal selling.

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Selling Today Partnering To Create Value

ISBN: 9780133543384

13th Global Edition

Authors: Gerald L. Manning, Michael Ahearne, Barry L. Reece

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