2. Assume you manage a winter ski resort in Colorado or Banff, Canada. (a) Explain the underlying...

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2. Assume you manage a winter ski resort in Colorado or Banff, Canada.

(a) Explain the underlying pattern of demand fluctuation likely to occur at your resort and the challenges it would present to you as a manager. Is the pattern of demand predictable or random?

(b) Explain and give examples of how you might use both demand-oriented and capacity-oriented strategies to smooth the peaks and valleys of demand during peak and slow periods.

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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