2. Interview someone with a non-U.S. cultural background. Ask the person about service quality, whether the five
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2. Interview someone with a non-U.S. cultural background. Ask the person about service quality, whether the five dimensions of quality are relevant, and which are most important in determining the quality of banking services (or some other type of service) in the person’s country.
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Related Book For 
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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