5. List and define the five dimensions of service quality. Describe the services provided by a firm...
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5. List and define the five dimensions of service quality. Describe the services provided by a firm you do business with (e.g., your bank, your doctor, your favorite restaurant) on each of the dimensions. In your mind, has this organization distinguished itself from its competitors on any particular service quality dimension?
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Related Book For 
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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