Know why the marketing function must be integrated with operations and human resource management in service firms

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Services Marketing

ISBN: 9780273756064

7th Edition

Authors: Christopher H. Lovelock, Jochen Wirtz

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Question Posted: Nov 19, 2024 08:00 AM

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Know why the marketing function must be integrated with operations and human resource management in service firms
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Know why the marketing function must be integrated with operations and human resource management in service firms

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Services Marketing

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