The term marketing mix could suggest that marketing managers are mixers of ingredients. Is that perspective a

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The term “marketing mix” could suggest that marketing managers are mixers of ingredients. Is that perspective a recipe for success when employing the 7 Ps to develop a services marketing strategy?

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Services Marketing

ISBN: 9780273756064

7th Edition

Authors: Christopher H. Lovelock, Jochen Wirtz

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Question Posted: Nov 19, 2024 08:00 AM

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The term marketing mix could suggest that marketing managers are mixers of ingredients. Is that perspective a recipe for success when employing the 7 Ps to develop a services marketing strategy?
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The term marketing mix could suggest that marketing managers are mixers of ingredients. Is that perspective a

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Services Marketing

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