Visit a self-service environment, and analyze how the design dimensions guide you through the service process. What

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Visit a self-service environment, and analyze how the design dimensions guide you through the service process. What do you find most effective, and what seems least effective? How could that environment be improved to further ease the “way finding”

for self-service customers?

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Services Marketing

ISBN: 9780273756064

7th Edition

Authors: Christopher H. Lovelock, Jochen Wirtz

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