1. In your opinion, what new country markets would be likely to hold the greatest potential for...
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1. In your opinion, what new country markets would be likely to hold the greatest potential for additional sales for Altmann’s company?
2. Of the major strategy options mentioned in this chapter, which is Altmann currently following? Which of the other strategies would offer the safest path to further global expansion? The fastest path? The best path? Why?
3. What are the greatest challenges Altmann is likely to face in the future? What sources of assistance would you suggest that he use as he takes on those challenges?
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Small Business Management Launching And Growing Entrepreneurial Ventures
ISBN: 9780357039410
19th Edition
Authors: Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy
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