Identify the sponsors of different concerts or entertainment activities you have attended and make a conclusion as

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Identify the sponsors of different concerts or entertainment activities you have attended and make a conclusion as to why this type of sponsorship may be successful.

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Advertising And Promotion An Integrated Marketing Communications Perspective

ISBN: 9781259272301

6th Edition

Authors: Michael A. Guolla, George E. Belch, Michael A. Belch

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