Social marketing programs often sell products at highly subsidized rates tar geting the poor in developing countries.
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Social marketing programs often sell products at highly subsidized rates tar geting the poor in developing countries. Some say health products for the poor should be given away for free. Discuss the pros and cons of each approach.
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Related Book For
Social Marketing For Public Health Global Trends And Success Stories
ISBN: 9780763757977
1st Edition
Authors: Hong Cheng, Philip Kotler, Nancy Lee
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