What do you learn from the case studies about the nature of change-management challenges in the Internet environment?

Feedback – It is evident from the Debenhams case that change is an ongoing process because no sooner has a new strategy been implemented than competitor activity moves the goalposts again. For a company with no established history of technical expertise, Debenhams seems to be doing rather better than the technology company that is struggling to implement e-Business internally. The most surpris ing feature of the Kanga Bank example is the senior management’s refusal to commission a post-project review to evaluate why the change project had failed so dismally. This was because particular individuals feared that the finger of blame might be laid at their door, and this consideration outweighed the need to learn from the mistakes made.