1. Do some silo smashing. Visit a customer- service department and ask what the number one complaint is and how they deal with it. Visit operations and ask questions and listen. If the brand manufactures products, go on a factory tour. Talk to the managers and the employees on the front lines. Ask questions about their goals, accomplishments, and challenges. Don’t forget to visit human resources and get their perspective. Do they have an employee social media policy in place? Students can perform this exercise by contacting the company they are working on, fi nding secondary research, or simply thinking from each perspective.