4. Why is ethnographic observational research valuable? What are the potential diff erences in results or insight

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4. Why is ethnographic observational research valuable? What are the potential diff erences in results or insight in observation versus traditional market- research surveys and focus groups?

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Social Media Strategy Marketing And Advertising In The Consumer Revolution

ISBN: 9781442251533

1st Edition

Authors: Keith A. Quesenberry

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Question Posted: Oct 21, 2024 01:00 AM

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4. Why is ethnographic observational research valuable? What are the potential diff erences in results or insight in observation versus traditional market- research surveys and focus groups?
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4. Why is ethnographic observational research valuable? What are the potential diff erences in results or insight

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Social Media Strategy Marketing And Advertising In The Consumer Revolution

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