1. For this exercise, go to Seth Godin’s blog (sethgodin.typepad.com) and read through some of the thousands of posts he has made over the years. Be sure to cover earlier and later time periods. What do you notice about the posts? Are they all of equal quality? If each is not an earth- shattering insight, then what is consistent that has drawn hundreds of thousands of readers over time? What specifi cally can you learn from Seth Godin’s persistence and consistency that you can apply to your social media strategy? List at least three qualities.