2. For this exercise, go back to the uses and gratifi cations theory. Look at table 14.1 and the proposed new gratifi cations consumers seek from media technology. Select the gratifi cations that most apply to social media. Next, select fi ve diff erent social media categories or channels

(i.e. social networks and media sharing or Facebook and YouTube) and list the types of gratifi -

cations each social channel or category could possibly satisfy. Finally, brainstorm and explain examples of the type of marketing content that would be created for each type of gratifi cation within each social channel or category.