1. Identify the information and entertainment needs of the target audience. List the main types of content they view and share. Take the social media strategy, consumer insight, and big idea to the next level with branded content and brand evangelism. What content is the target audience looking for?

What type of content do they tend to view and share? Develop ideas for educational as well as entertaining text, photo, and video content. Will the content be brand- generated or co- created? Where will it be distributed? Also, devise a strategy and policy to engage and reward brand evangelists. What information, products, promotional trips, or events can the organization off er the most loyal and outspoken fans?