2. Explain the types of content the brand can create to match target audience interests.

Plan content to be brand- generated, consumer- generated, or co- created. Take the social media strategy, consumer insight, and big idea to the next level with branded content and brand evangelism. What content is the target audience looking for?

What type of content do they tend to view and share? Develop ideas for educational as well as entertaining text, photo, and video content. Will the content be brand- generated or co- created? Where will it be distributed? Also, devise a strategy and policy to engage and reward brand evangelists. What information, products, promotional trips, or events can the organization off er the most loyal and outspoken fans?