1. One of the best ways to learn about social- network options is to join them. This exercise challenges you to join these top social networks and others you feel may apply to the target audience of your brand. This doesn’t mean launch an offi cial business presence. Join them personally to get a fi rsthand look at the environment, how it works, and what content tends to be liked. Also, notice the posted and unposted community rules. Make note of them for later eff orts. Have fun and think like a consumer enjoying these social networks, while observing them for strategic business insight.