2. Go back and look at the defi nitions and descriptions of integrated marketing communications and converged
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2. Go back and look at the defi nitions and descriptions of integrated marketing communications and converged media strategy. What is the diff erence between these two models of thought? Which could be more eff ective and why?
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Social Media Strategy Marketing And Advertising In The Consumer Revolution
ISBN: 9781442251533
1st Edition
Authors: Keith A. Quesenberry
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