3. Look more closely at the disciplines of PR and advertising. What do the practices have in...
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3. Look more closely at the disciplines of PR and advertising. What do the practices have in common?
What is substantially diff erent? What are ways PR and advertising could work more closely together?
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Social Media Strategy Marketing And Advertising In The Consumer Revolution
ISBN: 9781442251533
1st Edition
Authors: Keith A. Quesenberry
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